Automatic Measuring Tape enhances the visibility of your brand! Each product is made of ABS, PVC, and fiberglass and is durable, wear-resistant, soft and comfortable to touch. Its length is 59.06". It features a pin-lock and a push-button.The pin-lock allows you to fix the ruler and measure things effortlessly with just one hand. When pressing the button, the ruler will automatically retract. Suitable for babies and adults. Obvious imprint area is perfect to show your brand and logo.