To improve the quality of your life from using the Keychain Measuring Tape. The product is made of ABS and PVC, durable and stylish. It measures up to 59.06", with the metric and imperial system design to meet your different needs. Slim and fashionable tape measure fits easily in your pocket for everyday use. When the measuring tape is pulled out, it can be automatically fixed. After measuring, just simple press the button lying in the center of it. The ruler will automatically retract. Perfect use for both construction, clothing, projects and body measurements. Obvious imprint area is perfect to show your brand and logo.