The best promotional soft-sided cooler on the market! Our coolers have an average lifetime of 8 years, some lasting as long as 13 years. Our 12-pack soft cooler will hold 12 cans plus ice. We guarantee that our coolers will never leak and hold ice for twice as long as other soft sided coolers. Cooler has one dry exterior pocket for extra storage. Cooler comes with adjustable shoulder strap.